Mission: To recruit new members into The Chamber and solicit investment in Chamber programs and activities.
Goals:
- Recruit over 100 new members annually
- Increase new revenue by over $30,000
Actions:
- Recruit additional volunteers and coordinate a membership drive.
- Review dues structure and “fair share” levels – make recommendations regarding dues changes.
- Develop a “target” list for membership.
- Determine method of membership drive.
- Coordinate two meeting with special segments of the current membership to determine how we can be of more value.
- Coordinate and manage the annual Total Resource Campaign.
- Determine a “Job Description” for a Commissioned Sales Representative. Include methodology for protecting prospects.
- Organize and manage a Board driven Telemarketing Campaign.
- Evaluate and re-develop recruitment materials.
- Develop and implement a strategy for obtaining “hot” leads for prospective members.
- Evaluate sponsorship opportunities and pricing. Develop, through matching member companies with needs, a “Depth Chart” for potential sponsors for individual events.
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