Some business owners might say their schedule is demanding enough at the moment, and the thought of adding one more activity to their busy calendar is unbearable. So why should they try to cram time into their already hectic schedules to join and actively participate in the Henderson County Chamber of Commerce? Because membership in the Chamber offers numerous benefits and keeps business owners on top of important, ever-changing issues and trends within their community and local marketplace.
Not only that, but research points out that consumers more likely to do business with a company if it is a member of the local Chamber of Commerce. According a research study by The Shapiro Group, Inc. and Market Street Services, when consumers know that a small business is a member of their local Chamber they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from the company in the future.
If you still don’t think you have time to join and participate in the Henderson County Chamber, consider the following:
- Most consumers (59 percent) think that being active in the Chamber is an effective business strategy overall. It’s 29 percent more effective, however, for communicating to consumers that a company uses good business practices and 26 percent more effective for communicating that a business is reputable.
- If a company shows that it’s involved in the Chamber, consumers are 12 percent more likely to think that its products stack up better against its competition. When a consumer thinks that a company’s products stack up better against the competition because the company is involved in the Chamber, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.
- When consumers know that a restaurant franchise is a member of the Chamber, they are 40 percent more likely to eat at the franchise in the next few months.
- When consumers know that an insurance company is a member of the Chamber they are 43 percent more likely to consider buying insurance from it.
How does all that sound? If your business is a restaurant or an insurance company, isn’t it fantastic to hear the news that consumers are more likely to choose your business over a competing, non-member business because you’re a member of the Chamber? Are you convinced yet that you should join the Chamber if you aren’t a member already? If not, read this top 10 list of reasons why you should join the Henderson County Chamber of Commerce supplied by 10 Chambers across the United States.
- Membership brings credibility to your business. You can increase positive perception among consumers and business owners when you’re identified as a member of a Chamber of Commerce.
– Dearborn Chamber of Commerce in Michigan
- Increase your visibility in the community. You can grow your business by advertising with the Chamber and sponsoring events. The Chamber may also promote your ribbon-cutting ceremony and assist with any public relations efforts.
– Corpus Christi Chamber of Commerce in Texas
- Create networking opportunities. Chambers have numerous committees and serving on one of them provides numerous networking opportunities as well as professional leadership development. You can build your business while promoting developments of keen interest to local businesses and the community at large.
– Columbia County Chamber of Commerce in Georgia
- Gain a voice in government. The local Chamber takes on the tough issues and opposes new regulations, taxes, fees, assessments and costs directed at small businesses. It also helps protect the principles of free enterprise and aids businesses in being treated fairly.
– Yuma Chamber of Commerce in California
- Make business contacts. The Chamber’s most fundamental mission is to generate more business activity for the community. The Chamber initiates more business-to-business commerce and more opportunities for networking and connecting local professionals than is available through most other local organizations.
– Spartanburg Area Chamber of Commerce in South Carolina
- Receive Chamber newsletters. Newsletters provide member information, interesting information about operating a local business, articles about the local community, and details about up-and-coming chamber events, among other things.
– Teton Valley Chamber Of Commerce in Idaho
- Acquire customer referrals. Every day, your local Chamber receives calls from individuals and businesses looking for potential vendors, and Chamber members typically recommend Chamber members.
– Chattanooga Area Chamber of Commerce in Tennessee
- Chamber events and programs. Chamber events and programs provide members with great opportunities to get to know new people and expand their prospect base. Chamber events are innovative and fun ways to help members meet potential customers, clients and vendors— and generate new business leads.
– Beverly Hills Chamber of Commerce in California
- Promotion and publicity. With a Chamber membership, you can reach potential clients through member exclusive advertising and opportunities for business-to-business advertising and publicity.
– Pike County Chamber of Commerce in Illinois
- Access to members only discounts and services. These differ from Chamber to Chamber. For example, the Sandy Area Chamber of Commerce in Oregon has a member-to-member discount program where a Chamber member will receive $10 off any phone or accessory purchased from the local Verizon Wireless retailer in Sandy, which is a member of the Chamber.
– Sandy Area Chamber of Commerce in Oregon
Small businesses represent the largest segment by number of most local Chamber membership rolls. Results in the research study by The Shapiro Group, Inc. and Market Street indicate the impact of local Chamber membership on small businesses is very powerful. If a consumer knows a small business is a member of its local Chamber, the business enjoys a 44 percent increase in its consumer favorability rating, a 51 percent increase in consumer awareness, a 57 percent increase in its local reputation and a 63 percent increase in the likelihood that consumers will patronize the business in the future.
Research indicates that Chamber membership stimulates business-to-business commerce in the local community. Other businesses in town are more likely to do business with you and your company if you are a member of the local Chamber. Because a major part of a small business typically comes from business-to-business services, it is essential to maintain a positive standing within the local business community.
Ready to join your local Chamber, if you aren’t already? Keep in mind, however, that you can’t just be a member of the Chamber to reap the benefits of Chamber membership. Paying your annual dues just isn’t enough. You must also make an investment of time and effort in Chamber activities and become involved. Simply put, what you get out of Chamber membership is directly relative to what you put in. The Chamber strives to be a community resource, an information sources and link for our business community. For more information on what the Chamber can do for you and your business, stop by our office at 204 Kanuga Road in downtown Hendersonville, visit our website at www.hendrsoncountychamber.org or give us a call at 828-692-1413.