Communications/Public Relations Committee

Mission: To present a positive image of The Chamber to the membership, general business community and public.

Goals:

• Produce high quality products that communicate The Chamber’s message.
• Use current and future media outlets to convey The Chamber’s message in an organized, effective manner.
• Improve relationships with media outlets and advocate more positive business related stories.
• Improve image of The Chamber and “business community” in the eyes of the general public.

Action Steps:

• Maintain and improve relationships with the Times-News – pitch story ideas.
• Produce 24 Chamber Columns in the Times-News.
• Create an organized plan for using the Chamber Column and Business Report newsletter to deliver specific messages.
• Review Chamber publications and make recommendations regarding improvements.
• Review format and production of the 2012 Programs of Work.
• Continue producing weekly email newsletter for the membership – renew efforts to sell advertising.
• Review, make recommendations and implement website improvements. Suggestions should include site improvements as well as financial opportunities.
• Implement the use of Social Media for promoting Chamber efforts and activities.
• Coordinate production of the Business Henderson County magazine – “The Leading Edge”.
• Conduct a “Meet the Media” seminar.
• Produce 6 Business Report newsletters.
• Implement survey through Survey Monkey to determine relevance to membership.
• Coordinate with BRCC-TV the production of a monthly Chamber TV program.
• Produce an electronic version of an Annual Action Report.

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